We know that every property is unique and that you need customized efforts when selling your home. That’s why instead of relying on outside marketing agencies, we’ve put together an in-house marketing team to give our real estate listings the creative, conscientious approach they deserve. Our team utilizes their talents to generate marketing strategies tailored toward each property’s particular strengths and features — not only are we highly visible in traditional print publications, but we have a strong presence across all major social media platforms as well. Here are all the ways in which we’ll ensure maximum visibility when you’re selling your home or property:
One of the most crucial steps in advertising is knowing your audience. That’s why we advertise in key North Central Florida lifestyle publications such as Ocala Style, Homes and Land, and Innovation Magazine where we can reach an audience with an interest in the Ocala and Marion County areas. You’ll also find us in the Coastal Angler, where we advertise for niche properties and buyers.
Equestrian properties and farm properties are the heart and soul of our brokerage, and we advertise aggressively in national and local equine publications to reach farm and training facility buyers. You can find us in Horse Capital Digest, Wire to Wire, Chronicle of the Horse, and Sidelines, where buyers with an interest in equine properties are likely to look. On the national level we advertise in Thoroughbred farm managers’ directories in Kentucky and Florida.
Our buyers have a variety of lifestyle needs, from retirement to Thoroughbred breeding, family, and more. We target every conceivable demographic on regional, international and special interest levels with effective direct mail campaigns. Need to target nature-loving millennials looking for a new home? How about commercial investors searching for their next project? We do it all!
Internet and Syndications
Showcase keeps an active presence on key social and online channels. In addition to our SEO efforts, our syndications are vast, with over 250 partners. Our top syndication is HomesAndLand.com, which has over 20 online partners, including Tulia and Zillow. Luxury listings on HomesAndLand are syndicated to The Wall Street Journal, Robb Report, the New York Times (including their international edition), and the duPont Registry. List Hub is our second largest syndication with over 85 publishers in 50 countries and growing. We also partner with Lands Of American, which has over 100 network partners including loop.net.
Our signs are well-designed and well-placed to magnify the visibility of our properties to buyers. Our signs are placed in heavily traveled areas near all listings and we advertise at local outdoor events such as the 2016 Coates Golf Tournament at Golden Ocala Golf and Equestrian Club. Recapping our year, we found that 75% of our customer base comes from our signs. With that level of success, we feel it is crucial to place a variety of signs in the community as well as on the properties we list.
In order to provide the best possible representation of our premier listings, we offer not only virtual slide shows, but live video walk-throughs of featured properties. We also publish videos on market trends in order to keep our customers up-to-date on how their property is priced in the market.
When our own grandmothers are posting selfies to their Facebook walls, it’s time to join the 21st century. Our listings are constantly rotating on several social media platforms including Facebook and Twitter. All properties pushed to these platforms are accompanied by images and text descriptions that give prospective buyers an in-depth view of everything the listing has to offer.
A company’s brand identity is the essence of its strength. Branding is the DNA that communicates how we look and what we do. We are dedicated to brand consistency and representing all facets of our business with integrity. Our pride in our work shows in every piece of collateral, designed to be the best and most creative possible. We uphold our standards and constantly challenge the norms. We separate ourselves from the competition by striking out in search of new ways to capture leads and ensuring that our clients know our livelihood is built upon dedication to their real estate needs.
Properties of Distinction
We pride ourselves on our specific property marketing. The marketing of unique properties for other brokerages may seem like a challenge, but we’re intrigued by unique properties. They offer us the opportunity to craft the perfectly creative piece to represent the property, and help our customers meet their goals with custom marketing strategies that tell the world who they are.
For more on our marketing efforts, check out our marketing portfolio.