We believe every property is unique, and deserves customized marketing efforts. That’s why our in-house marketing team gives our real estate listings a creative, thorough treatment with strategies tailored toward each property’s notable strengths and features. We take advantage of every outlet and resource available: not only are we highly visible in traditional print publications, but we have a strong presence across all major social media platforms as well. Here are the methods we use to ensure maximum visibility when you’re selling your home or property:
To capitalize on our local and regional target audience, we advertise in key North Central Florida lifestyle publications that have a focus on the Ocala and Marion County areas, such as Ocala Style, Homes and Land, and Innovation Magazine. You’ll also find us in the Coastal Angler, where we advertise for niche properties and buyers.
Equestrian properties and farm properties are core of our brokerage. We advertise pervasively in national and local equine publications to reach farm and training facility buyers: you can find us in Horse Capital Digest, Wire to Wire, Chronicle of the Horse, and Sidelines—all publications that have wide audiences of buyers with an interest in equine properties. On the national level we advertise in Thoroughbred farm managers’ directories across Kentucky and Florida, the two states with the most active equestrian industries.
Our buyers have a variety of lifestyle needs, from retirement and relocation, family, equine and agricultural operations, and more. We reach a diversity of demographics on regional, international and special interest levels with targeted direct mail campaigns. From tech-savvy Millennials looking for an eco-friendly new home to Boomers seeking a peaceful retirement to commercial investors searching for their next exciting venture, we always strive to draw a broad range of potential buyers.
Internet & Syndications
Showcase keeps an active presence on key social platforms and online channels. In addition to our SEO efforts, we are syndicated with over 250 partners. Our top syndication is HomesAndLand.com, which features over 20 online partners, including real estate giants Tulia and Zillow. Luxury listings on HomesAndLand are syndicated to The Wall Street Journal, Robb Report, the New York Times (including their international edition), and the duPont Registry. List Hub is our second largest syndication with over 85 publishers in 50 countries and growing. We also partner with Lands Of American, which has over 100 network partners including loop.net.
Our signs are expertly designed, exceptionally made, and well-placed to magnify the visibility of our listings to buyers. You’ll find them in heavily-traveled areas near all listings and at major local outdoor events such as the HITS Winter Circuit, Ocala Jockey Club 3-Day International Event, and more. Signage is one of our most successful and effective lead-generating efforts, and a crucial element of our marketing strategy for every listing.
In order to provide the best possible representation of our premier listings, we offer live video walk-throughs of featured properties, as well as drone videography to capture the potential of large properties in their entirety. We also publish videos on market trends in order to keep our customers up-to-date on the fluctuations of local and regional markets.
Our listings are constantly rotating on several social media platforms including Facebook and Twitter. We also foster engagement on Instagram. All properties pushed to these platforms are accompanied by thorough images and text descriptions that capture prospective buyers’ attention and provide them an in-depth understanding of everything the listing has to offer.
Branding is the DNA that communicates how we look and what we do. We are dedicated to brand consistency and representing all facets of our business with integrity. Our pride in our work shows in every piece of collateral, designed to the most meticulous standards possible. We separate ourselves from the competition by telling the community who we are through our branding, and striking out in search of new ways to capture leads, ensuring that our clients know our livelihood is built upon dedication to their real estate needs.
Properties of Distinction
Marketing unique properties for other brokerages may seem like a challenge, but it’s one that we relish. We’re energized by unique properties and the opportunity they afford us to craft the perfect, creative strategy that helps customers meet their goals and tell the world who they are.
For more on our branding and marketing efforts, check out our marketing portfolio!